World’s Greatest Jigsaw Puzzle (Not to Scale)
November 17th, 2008
When most people look at a pile of construction rubble, they see an eyesore. On the other hand, creative marketers see rubble as the latest way to promote their products! Take a look at this amazing and hilarious promotion put together by a company selling jigsaw puzzles. The company created a massive 3D model of their 1000-piece puzzle box, then smacked it right dab in the middle of a pile of concrete rubble. This display gave the illusion that the concrete chunks were actually part of a puzzle to be put together! This larger than life promo had plenty of people stopping to see what was going on. The Ravensburger Puzzle Company gained a huge amount of exposure for their products and put a smile on a lot of faces.
Next time, this company might opt for a smaller promotional desktop puzzle if they want to target specific prospects. With the right promotional products, any company can create funny and attention-grabbing campaigns that put their products and services in the spotlight.
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