What’s that smell?
August 26th, 2008
Check out this funny ambient promotion that was done by Right Guard, makers of top-selling deodorants and anti-perspirants. To put their product in front of people when it was needed most, Right Guard decided to put a special build on crowded busses and trains. They reasoned that in these cramped spaces, there could be “perspiration emergencies” where sweaty people might create some discomfort for their neighbors.
The special build featured a glass case that held a bottle of Right Guard anti-perspirant spray. A sign above the case told commuters to break the glass in the event of an emergency, and in severe cases, to call a hotline to receive a free sample of the product. The funny campaign was a success, as Right Guard estimated over 800,000 people saw the promotion in a 2-week period. The promo hotline delivered over 6,500 samples, making it one of Right Guard’s most successful media campaigns of the year.
Posted in Everyday Objects, Funny Advertising | No Comments »
