Your Door Is Your Face!

February 18th, 2010

What’s the best way to sell high-end designer doors? Convince your customers that the door of their home is the “face” of their home! This Israeli door company used custom door hangers with funny imprinted faces on them to get this message across. The door knob becomes the nose of the face, creating a humorous and eye-catching illustration that’s bound to get the customer chuckling (and calling the company’s number to get a “face lift” for their home!).

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The Teletransporter

February 10th, 2010

Andes Beer invented the “Teletransporter” as a promotional stunt apparently meant to save its Argentinian fans from the horrors of clingy girlfriends. As the video above narrates, they installed this artificial environment in the middle of a few bars and clubs in the city of Mendoza, then programmed a selection of sound environments so that when someone had to take a phone call, he (what if it was a woman trying to avoid her clingy, homebody boyfriend?) could step into the “Teletransporter” and feign being at a hospital, a relative’s house, stuck in traffic, anywhere but “with the guys” (again, I’m sure a lot of girls used this too). Stickers on bar windows advertised the presence of the pod-like device within.

I can only imagine how those Teletransporters actually were used (hint: take a look at bar bathrooms, or actually, don’t). Still, it’s a funny idea, and I’m sure they got a lot of publicity from it, even if the Teletransporters themselves were probably (mercifully!) short-lived.

[via DirectDaily]

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Guitar Store Gets Loud Brand Exposure

August 14th, 2009

via: blog.epromos.com

This garage-front promotion is from a guitar store in Southampton England. What could be a better idea than transforming your store into an enormous promotional product that is eye-catching and funny? Just imagine if it could actually play music!

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adidas Gigantic Shoe Promotion

August 13th, 2009

This clever street promotion was unveiled in Leidse Square, Amsterdam; home to an abundance of tourist hotspots and sports–ideal for any guerrilla marketing campaign. The oversized shoe box features some city teens showcasing custom t-shirts and shoes from adidas. I’m sure that the campaign made some people laugh, especially when they saw the shoe size on the side of the box.

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Jekyll and Hyde Restaurant Promotion

August 11th, 2009

Every so often during the week, I have seen this car flash in and out of the streets in New York City, almost like something out of the Twighlight Zone. Every time it passes by me, I’m not quick enough to rifle through my book bag, grab my camera, and take a picture. Fortunately, Flickr has taken care of that.

Anyway, if you’re sharp enough, you’ll see this custom car meander through the Manhattan to promote the one and only Jekyll and Hyde restaurant and bar. As stated from its website: “Jekyll and Hyde is a haunted restaurant and bar for eccentric explorers and mad scientists where guests can eat and drink among the unusual and the bizarre.” The restaurant offers a unique experience by being the only dining entity in New York City that provides ongoing “spooky special effects” and live entertainment.

For me, the car promotion isn’t incredibly frightening, but quite entertaining and funny–at first glance, the chrome statues that occupy the car and are crawling out of the windows look like real people. The only thing I wish was more noticable is the location of the restaurant (91 7th Ave.), which blends in with the color of the car and is located towards the back-end. All the same, it’s still an eye-catching promotion that I have not seen any other restaurant enact, so hats off to Jekyll and Hyde!

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Heinz USB Mini-Microwave?

August 7th, 2009

dailymail.co.uk

Heinz has now brought the food processing industry to the office, smack on top of your workdesk. Heinz’s Beanzawave is the world’s smallest, portable microwave and powered by a Heinz custom USB port. It stands 7.4 inches tall by 6.2 inches wide and 5.9 inches deep. As of now, it’s just a prototype but can be purchased for around $160. The mini-microwave allows people to quickly heat up a snack or drink to get them through the day. The product was designed by microwave expert Gordon Andrews and Stephen Frazer, an authority on industrial design and managng director of Frazer Designers. The key tro the microwave is the combination of mobile phone radio frequencies to create the heat to cook both on the outside and inside within a minute. Hopefully these guys keep this product patented for a while, for their sake anyway.

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Geico “Kash” Card

August 6th, 2009

Think Geico is all about T.V. ads? It’s true, the Martin Agency has been extremely successful in producing funny commercials with Geico’s feature characters “Kash” (the block of money with googly eyes) and the two cavemen. However, here and there, the company has taken its promotional efforts off the streets and directly into the hands of consumers. Earlier this summer, Geico released a free promotional “Kash” card with 20$ on it for buying gas. The deal lasted for over a month and the only requirements were that participants had to have a Hawaii rated policy and own a car. So, not only did drivers get gas money but they learned about Geico in the process. Why don’t more companies utilize these kinds of deals with their custom business cards?

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Lloyd’s Blog: Funny and Effective Promotion for Entourage

August 4th, 2009

If you watch Entourage, the hit HBO series based on the life of Mark Wahlberg, you are familiar with the under-appreciated Hollywood assistant, Lloyd. Lloyd takes constant verbal abuse every episode from his aggressive boss, Ari Gold, who has recently decided to promote Lloyd if he survives 100 days of Ari’s continuous demands and challenges. This is probably one of the reasons Entourage decided to launch a Lloyd blog this year; he can vent through vlog and blog posts about the constant nagging from Ari and any inside information at the agency. Plus, the blog has really helped to promote the show and is a lot better than coming out with promotional apparel featuring Vince and Eric on custom t-shirts all over the U.S.

Lloyd is an outgoing, talkative, dynamic character that appeals to much of the Entourage base, as Ari’s demeaning comments about Lloyd’s sexuality continues to make viewers laugh. Well, if you’re in for more laughter, Lloyd’s blog is acutally quite funny, even without Ari in the mix. Lloyd is a clever writer much of what he has to say about Ari is phrased in an intelligent yet comical manner. For example, Lloyd recently did a vlog post which translates many of Ari’s viscious orders into normal business requests. Check it out if you want a good laugh.

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Cold Blooded Coors Light

August 3rd, 2009

Coors Light has had immense success with its TV commercials lately; its ads featuring real clips from press conferences have had beer goers everywhere repeating quotes from famous coaches such as “playoffs?!” (Jim Mora) and “they are who we thought they were!” (Denny Green). These quotes are woven into the fake Coors Light press conferences to highlight the refreshing taste of the beer and add some hilarity to the some of the most memorable quotes in sports history.

Coors Light is now feeding its marketing rampage by using popular radio stations to broadcast it most recent campaign, which focuses on the refreshing chill of the beer. To effectively carry this message out, Coors Light has been taking famous songs that use the word “hot” and replacing it with the word “cold.” Take a listen to the company’s version of Foreigner’s “Hot Blooded” hit song. There may be no more need for those Coors Light custom bottle openers or promotional posters in grocery stores anymore, these radio promotions are doing a better job of making the brand more memorable and they are ten times funnier.

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Will and Bear’s Promotion for Land of the Lost

July 31st, 2009

Earlier this summer, Will Ferrell appeared on an epsiode with Bear Grylls in the hit reality show Man vs Wild. Will joined Bear in order to promote his most recent movie, Land of the Lost, and to challenge himself in a way he had never done before. Will and Bear survived 48 hours in the north of Sweden, where they rappeled down frozen waterfalls, ate reindeer eyeballs, shared a snow shelter, rummaged for food in the forest, and amother other things, drank their own urine. Although Will was decked out in custom winter apparel, you could tell that he was struggling through much of the trip. Still, he managed to incorporate his humor into the episode by blindsiding Bear with a tackle and claiming that he lost his “you know what” while urinating on the snow. This is the most extreme movie promotion that has ever existed, but was it worth it? For Will, it totally was. Towards the end of the episode, he takes a break from hiking to admire the light snowfall, and tells Bear that the beauty of the scene makes the trip worth it.

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