Weird Publicity Stunts: The Left-Handed Whopper
|May 2, 2012||Posted by FunnyMan under Promos||
There are some weird publicity stunts that have been pulled off for promotional purposes (and free advertising) and a very memorable one was done by everyone’s favorite flame-broiled burger purveyor – Burger King, the king of the Whopper. Burger King cooked up a whopper of a different sort in 1998, but that didn’t mean fast-food customers were any less willing to swallow it. In 1998 Burger King published a full page advertisement in the USA Today newspaper announcing the introduction of a new item to their menu: a “Left-Handed Whopper” specially re-engineered and redesigned for the 32 million left-handed Americans. According to the advertisement, the new whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.), but all the condiments were rotated 180 degrees for the benefit of their left-handed customers. The following day Burger King issued a follow-up release revealing that although the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants to request the new sandwich. Simultaneously, according to the press release, “many others requested their own ‘right handed’ version.”
Southpaws eagerly tried to order the burger the next day, but they had to wait in line behind right-handed folks equally caught up with making sure they got the correct Whopper. The thought that a burger is basically, you know, a circle apparently never crossed their minds.