Seduction by Bus

January 21st, 2010 Posted in General |

The Niteliner is a late-night bus operated by Connexxion that provides a cheap, warm, and safe way for partying teenagers to get home after the bars and clubs close. In order to promote it among this age group, agents slipped fake “seductive” notes into the pockets and purses of bar- and clubgoers (imagine the ad guy trying to explain what his hand was doing in your bag if you caught him!) that, on closer inspection, turned out to be bus schedules.

The front side of the note, in a handwritten style, coyly intimated that the writer “wanted to show you that winter nights don’t always have to be this cold.” The note then suggested the recipient meet them at - here readers had to turn over the page - the bus stop, with times and locations and a cheery reminder to ride the Niteliner. I’m sure some people were crushed to find their secret admirer was a bus - I know I would be!

[via DirectDaily]