Alfa Romeo in a Shopping Cart
January 18th, 2010 Posted in General |
For an amusing and attention-getting publicity stunt, the makers of the Alfa Romeo positioned cars in shopping carts inside busy retail centers in Belgium. The eye-catching display was meant to suggest how easy it was to buy the car at the massively reduced prices the company was offering. The absurdity of a massive car sticking out of a tiny shopping cart was guaranteed to generate a few laughs, and plenty of people came closer to read the copy on the promotional materials, which gave the website address of the company and hinted at rock-bottom prices to be found online.
[via IBelieveinAdvertising]
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