Beware of Lack of Dog

December 18th, 2009 Posted in General |

“Beware of Dog” signs are common security measures, often used even in the absence of a real dog to deter burglars and trespassers on private real estate. The SPCA wanted to remind people that dogs are ideal for home safety as well as excellent pets, and deployed this poster campaign in an attempt to raise shelter adoption rates.

Comical “warning” signs telling homeowners to beware of kitchen utensils, sandals, and cleaning products reminded them that nothing could protect their homes as well as a guard dog, while the humor used to deliver the message was non-threatening enough that homeowners would not feel negatively toward the SPCA for suggesting that their homes were “missing” something.