The Unquiet Shave

December 11th, 2009 Posted in General |

We’ve seen something similar to this guerrilla marketing campaign in Australia, where billboards all over Sydney received promotional vampire-bite-mark stickers to publicize the popular book series Twilight. In New York, Gillette used the poster-perfect faces of male models as its advertising canvas, “decorating” their bare jawlines with bloody tissues so it appeared that they had cut themselves shaving. To ensure the staying power of the ads, the razor company made sure to obtain permission from the other advertisers–retail stores, apparel brands, television channels–and even managed to reduce their own costs through savvy marketing agreements - a funny and smart promotion all around.