Stealth Crossdressing

December 3rd, 2009 Posted in General |

Because of lingering social taboos, it remains difficult to promote a retail website aimed at male cross-dressers through traditional channels. Fortunately, guerrilla marketing is not hampered by such matters, and xdress.com devised a clever promotional sticker that could be deployed everywhere public bathrooms are found. Shaped like a skirt, the decal features the site’s URL and nothing more–placed on the “man” on the bathroom door, it says everything it needs to say. Visitors to the bathroom crack a smile even if they aren’t in the market for women’s apparel, and men who are can visit the site when they next browse the web.

The iconic male figure on restroom doors gets a makeover, xdress gets publicity and customers, cross-dressers learn about a convenient and discreet resource for man-sized ladies’ fashions. Everyone wins!