August 14th, 2009
via: blog.epromos.com
This garage-front promotion is from a guitar store in Southampton England. What could be a better idea than transforming your store into an enormous promotional product that is eye-catching and funny? Just imagine if it could actually play music!
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August 13th, 2009
This clever street promotion was unveiled in Leidse Square, Amsterdam; home to an abundance of tourist hotspots and sports–ideal for any guerrilla marketing campaign. The oversized shoe box features some city teens showcasing custom t-shirts and shoes from adidas. I’m sure that the campaign made some people laugh, especially when they saw the shoe size on the side of the box.
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August 12th, 2009
Famous UFC fighter Brock Lesnar dissed event sponsor, Anheuser-Busch’s Bud Light, at his last fight after beating down his opponent at UFC 100 in Las Vegas. Brock is definitely an antagonist when it comes to the UFC: he’s outspoken, cocky, and doesn’t care how small his fan-base gets in the midst of all his antics. However, he’s known to be a big drinker, so one would think he would at least give a cheers to Bud Light for sponsoring the event after the fight was over. According to BrandFreak, just the opposite happened. When interviewed after the fight in front of the whole crowd, Brock screamed: “I’m going to go home tonight, and I’m going to drink a Coors Light. That’s right, a Coors Light, because Bud Light won’t pay me nothing.” BrandFreak noted that the speech brought in $250,000 worth of unexpected media coverage for the brand, and probably mitigated the distribution of any custom koozies or other Bud Light promotional products passed out at the event. Check out the video, it’s pretty intense.
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August 11th, 2009
Every so often during the week, I have seen this car flash in and out of the streets in New York City, almost like something out of the Twighlight Zone. Every time it passes by me, I’m not quick enough to rifle through my book bag, grab my camera, and take a picture. Fortunately, Flickr has taken care of that.
Anyway, if you’re sharp enough, you’ll see this custom car meander through the Manhattan to promote the one and only Jekyll and Hyde restaurant and bar. As stated from its website: “Jekyll and Hyde is a haunted restaurant and bar for eccentric explorers and mad scientists where guests can eat and drink among the unusual and the bizarre.” The restaurant offers a unique experience by being the only dining entity in New York City that provides ongoing “spooky special effects” and live entertainment.
For me, the car promotion isn’t incredibly frightening, but quite entertaining and funny–at first glance, the chrome statues that occupy the car and are crawling out of the windows look like real people. The only thing I wish was more noticable is the location of the restaurant (91 7th Ave.), which blends in with the color of the car and is located towards the back-end. All the same, it’s still an eye-catching promotion that I have not seen any other restaurant enact, so hats off to Jekyll and Hyde!
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August 10th, 2009
To promote Judd Apatow’s latest film, Funny People, NBC recently launched a mini-site within its own website called “Yo Teach…!” The website is for the fake TV series “Yo Teach…!” within the movie and stars Jason Schwartzman’s character from Funny People, Mark Taylor Jackson. Schwartzman’s plays a high school teacher (Mr. Bradford) who constantly deviates away from his lesson plan into a moral lecture about many of life’s troubles. The site uploads new videos and pictures on a weekly basis and features a community section with various forums and discussion topics. The website is strictly to promote Funny People, but has duped many people into thinking it is a real T.V. series which debuts this fall. Like the movie, the videos are very funny, and the way Schwartzman walks around in the movie in the same old-fashioned corporate apparel makes the show seem like a continuation of our once favorite T.V. series Saved By The Bell.
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August 7th, 2009
Heinz has now brought the food processing industry to the office, smack on top of your workdesk. Heinz’s Beanzawave is the world’s smallest, portable microwave and powered by a Heinz custom USB port. It stands 7.4 inches tall by 6.2 inches wide and 5.9 inches deep. As of now, it’s just a prototype but can be purchased for around $160. The mini-microwave allows people to quickly heat up a snack or drink to get them through the day. The product was designed by microwave expert Gordon Andrews and Stephen Frazer, an authority on industrial design and managng director of Frazer Designers. The key tro the microwave is the combination of mobile phone radio frequencies to create the heat to cook both on the outside and inside within a minute. Hopefully these guys keep this product patented for a while, for their sake anyway.
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August 6th, 2009
Think Geico is all about T.V. ads? It’s true, the Martin Agency has been extremely successful in producing funny commercials with Geico’s feature characters “Kash” (the block of money with googly eyes) and the two cavemen. However, here and there, the company has taken its promotional efforts off the streets and directly into the hands of consumers. Earlier this summer, Geico released a free promotional “Kash” card with 20$ on it for buying gas. The deal lasted for over a month and the only requirements were that participants had to have a Hawaii rated policy and own a car. So, not only did drivers get gas money but they learned about Geico in the process. Why don’t more companies utilize these kinds of deals with their custom business cards?
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August 5th, 2009
There have already been three Spider Man movies, but will a fourth one ever come out? Marvel Studios president Kevin Feige said that there will indeed be a fourth one, plus many more to come. This guy must have known about all of the future Spider Man’s to come; if there are a lot more, I guess a little Spider Man is bound to be born at some point. Unfortunately, this has some people worried after the ratings of Spider Man 3 were so poor. Many film critics saw Peter Parker’s alter-ego as a soppy super hero who played the piano too much and had the appearance of a pathetic emo-goth who hates himself and the world. At least we know there will always be one loyal fan who skips the Spider Man promotional apparel and dresses in the actually superhero costume before each premier!
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August 4th, 2009
If you watch Entourage, the hit HBO series based on the life of Mark Wahlberg, you are familiar with the under-appreciated Hollywood assistant, Lloyd. Lloyd takes constant verbal abuse every episode from his aggressive boss, Ari Gold, who has recently decided to promote Lloyd if he survives 100 days of Ari’s continuous demands and challenges. This is probably one of the reasons Entourage decided to launch a Lloyd blog this year; he can vent through vlog and blog posts about the constant nagging from Ari and any inside information at the agency. Plus, the blog has really helped to promote the show and is a lot better than coming out with promotional apparel featuring Vince and Eric on custom t-shirts all over the U.S.
Lloyd is an outgoing, talkative, dynamic character that appeals to much of the Entourage base, as Ari’s demeaning comments about Lloyd’s sexuality continues to make viewers laugh. Well, if you’re in for more laughter, Lloyd’s blog is acutally quite funny, even without Ari in the mix. Lloyd is a clever writer much of what he has to say about Ari is phrased in an intelligent yet comical manner. For example, Lloyd recently did a vlog post which translates many of Ari’s viscious orders into normal business requests. Check it out if you want a good laugh.
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August 3rd, 2009
Coors Light has had immense success with its TV commercials lately; its ads featuring real clips from press conferences have had beer goers everywhere repeating quotes from famous coaches such as “playoffs?!” (Jim Mora) and “they are who we thought they were!” (Denny Green). These quotes are woven into the fake Coors Light press conferences to highlight the refreshing taste of the beer and add some hilarity to the some of the most memorable quotes in sports history.
Coors Light is now feeding its marketing rampage by using popular radio stations to broadcast it most recent campaign, which focuses on the refreshing chill of the beer. To effectively carry this message out, Coors Light has been taking famous songs that use the word “hot” and replacing it with the word “cold.” Take a listen to the company’s version of Foreigner’s “Hot Blooded” hit song. There may be no more need for those Coors Light custom bottle openers or promotional posters in grocery stores anymore, these radio promotions are doing a better job of making the brand more memorable and they are ten times funnier.
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