Will and Bear’s Promotion for Land of the Lost

July 31st, 2009

Earlier this summer, Will Ferrell appeared on an epsiode with Bear Grylls in the hit reality show Man vs Wild. Will joined Bear in order to promote his most recent movie, Land of the Lost, and to challenge himself in a way he had never done before. Will and Bear survived 48 hours in the north of Sweden, where they rappeled down frozen waterfalls, ate reindeer eyeballs, shared a snow shelter, rummaged for food in the forest, and amother other things, drank their own urine. Although Will was decked out in custom winter apparel, you could tell that he was struggling through much of the trip. Still, he managed to incorporate his humor into the episode by blindsiding Bear with a tackle and claiming that he lost his “you know what” while urinating on the snow. This is the most extreme movie promotion that has ever existed, but was it worth it? For Will, it totally was. Towards the end of the episode, he takes a break from hiking to admire the light snowfall, and tells Bear that the beauty of the scene makes the trip worth it.

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Mac vs PC

July 30th, 2009

Mac and Apple have had an ongoing battle lately, consuming T.V. commercial airtime left and right. Mac’s character (played by Justin Long) prides himself in his ability to be a safer, faster computer which provides more storage and backup capabilites. There are also other features in which people choose Macs over PC’s, such as better custom digital accessories as well as more advanced graphics for gamers. Overall, the Mac T.V. campaign has done a great job so far because Justin Long is able to depict the benefits of a Mac in a simple yet humurous manner. Check out this ad with Gisele Bundchen if you want an example.

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Stop n’ Grow Promotional Bag

July 29th, 2009

Judging from the bag, it would seem as though this person just left the dentist’s office. However, this custom bag is actually promoting a product that prevents nail biting. Stop n’ Grow contains ingredients such as Alcohol, Aqua, Polyvinyl acetate, and Sucrose octa-acetate which create a bitter taste in order to restrain people from crunching on their nails. Stop n’ Grow is also used to prevent thumb or finger sucking, which hopefully wasn’t created for adults. Either way, promotional products that are used for traveling, such as custom tote bags or imprinted drawstring bags, are great for generating brand awareness no matter what the product may be.

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Washed Up Athlete + Great Candy = Funny Commercial

July 28th, 2009

It’s about time Snickers brought in a “celebrity” to promote its candy bar. I have doubts as to whether Patrick Ewing can still dunk, but the commerical is funny enough to have me thinking about Snickers for a while. It’s cool to see that the company is developing more creative ad campaigns; it adds even more brand awareness to the millions of cabs that have custom signs showcasing the Snicker’s logo.

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Colgate Wisp: Perfect for Nightclubs?

July 27th, 2009

This is the commercial for the new Colgate Wisp, a mini custom toothbrush that has a built-in freshening bead which releases a minty liquid to clean your teeth and revive your breath. Ok, so maybe this commercial isn’t supposed to be funny, but I think how Colgate is marketing the brush is a little comical. Considering that the commercial takes place in a club, it seems as though Colgate is saying that this is the perfect utensil for cleaning your mouth before a big smooch on a night out. Would anyone really bring this to a club, much less use it at one? Also, in the commercial, it is the woman who decides to use the brush to impress the guy. Isn’t it normally the other way around? Aren’t guys usually the ones who have to impress the girls at clubs or bars? I guess it makes the commercial more stimulating, but I think this could be marketed in a more realistic manner. Perhaps the next commercial will be someone using it on a plane or in a hotel — or perhaps in a restaurant bathroom before a REAL date.

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Need a Change? Let Your Promotions Run Free.

July 24th, 2009

naptimewriter.blogspot.com

Have you ever wanted to become a walking promotion? Air New Zealand made that possible for 30 people in Los Angeles. Twenty-five men and five women were chosen to showcase temporary henna tattoos on the back of their heads in order to promote the airline as well as New Zealand as a vacation destination. Those chosen were compensated with either an economy round-trip ticket to New Zealand or a cash prize. Air New Zealand said that it has to come up with more creative advertising methods in comparison to airlines such as United because they don’t have the budget to keep up. So whether it’s a custom keychain, promotional pen, or a walking billboard, as long as you are saving money and getting brand exposure don’t be afraid to think outside the box.

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A Tribute to Wikipedia

July 23rd, 2009

thepirata.com

How many times have you resorted to Wikipedia for school reports and assignments? For most of us, if we are stumped in our research or don’t know the answer to a question, someone is bound to tell us “just Wikipedia it.” Even if you don’t use at while at school, it’s still the most popular resort globally for answering random questions. On the other hand, it has definitely helped numerous procrastinators finish assignments just before the deadline. This custom t-shirt honors Wikipedia for giving those students that extra push towards graduation. Thanks, Wikipedia. We owe you one.

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Demetri Martin Supports You

July 22nd, 2009

cafepress.com

Here is one of Demetri Martin’s promotional t-shirts from his first stand-up comedy performance on comedy central. The shirt says: “…not gay…but supportive.” This is about as sarcastic as you can get when supporting gay rights without being offensive. Demetri was able to get his show (Important Things With Demetri Martin) featured on comedy central for another year, so we should be seeing more of these kinds of jokes come February 2010.

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Harrah For Vacation Getaways

July 21st, 2009

Harrah’s Entertainment, Inc., the world’s largest provider of branded casino entertainment, is currently running a promotion to drive more traffic to its website. In New York City, I came across a few fellows wearing these custom bath robes and handing out promotional cards advertising Harrah’s latest vacation promotion. Each card has a scratch off section with a prize code for the chance to win a free weekend at one of Harrah’s vacation getaways. Those interested simply go to escwknd.com and enter the code from the scratch off card. At first, I thought this was a promotion for a spa or massage parlor, but the card cleared up everything. This is an awesome street marketing idea, especially since the majority of people you see at 8:45 am on a weekday in Manhatten are wearing business suits; it’s bound to catch someone’s attention.

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Wings, Beer, and Custom Bottle Openers

July 20th, 2009

absolutepromotions.typepad.com

Heineken has been running an extensive marketing campaign this year by reaching its consumers through commercials, restaurants, and its new music web page. At Gore Mountain in upstate New York, these custom bottle openers were handed out to every customer who ordered a Heineken at the lodge’s restaurant. Each person who ordered a beer also received a ticket with the chance of winning a prize at the end of the day. This is a great way to execute a targeted promotion, as many skiiers and snowboarders enjoy a cold beer or two at the end of the day. The bartenders and waitresses were also wearing Heineken promotional t-shirts, which were part of the array of prizes available at the end of the day. 

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