Promotional Building Blocks
June 29th, 2009 Posted in Creative Promos, General |
These Lego goodie bags were given away at the Star Wars preview. The effort to promote the movie was satirical and comical, influencing viewers to embark on a mission to build their own empire - one lego block at a time. This would be an impossible feat, but I’m sure these promotional toys got a lot of laughs before the premier and had people talking about the movie along with its marketing campaign. It would of been even cooler if they passed out imprinted themed products for the movie, such as lego star wars ships.
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