A Modest Financial Institution?
June 30th, 2009
This banner promotion circled Coors Field during the opening game of the Colorado Rockies, also during the time when AIG and other financial instituions were being called out for giving their workers excessive bonuses and other custom employee rewards. FirstBank, the largest local bank in Colorado, rented a biplane and tied this banner to show residents that it doesn’t even come close to the unecessary gift-giving that some of the financial powerhouses have been carrying out. Although Firstbank could have printed this message on promotional business cards, this technique is more visually-appealing and it was executed at the perfect time. On a side note, AIG will be changing its brand name soon, so it looks like they will rewarding their employees with less luxorious custom corporate gifts.
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