A Modest Financial Institution?

June 30th, 2009

jarnsdorf.blogspot.com

This banner promotion circled Coors Field during the opening game of the Colorado Rockies, also during the time when AIG and other financial instituions were being called out for giving their workers excessive bonuses and other custom employee rewards. FirstBank, the largest local bank in Colorado, rented a biplane and tied this banner to show residents that it doesn’t even come close to the unecessary gift-giving that some of the financial powerhouses have been carrying out. Although Firstbank could have printed this message on promotional business cards, this technique is more visually-appealing and it was executed at the perfect time. On a side note, AIG will be changing its brand name soon, so it looks like they will rewarding their employees with less luxorious custom corporate gifts.

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Promotional Building Blocks

June 29th, 2009

These Lego goodie bags were given away at the Star Wars preview. The effort to promote the movie was satirical and comical, influencing viewers to embark on a mission to build their own empire - one lego block at a time. This would be an impossible feat, but I’m sure these promotional toys got a lot of laughs before the premier and had people talking about the movie along with its marketing campaign. It would of been even cooler if they passed out imprinted themed products for the movie, such as lego star wars ships.

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Make Sure Your Beverage is Comfortable

June 26th, 2009

ppiblog.com

Ever think about dressing up your beverages? Una Estrella has recently come out with its new patented wine coaster called the “Chanclita.” The promotional coaster comes packaged in colorful custom pouches, which include seasonal themes and designs to make holidays and special events more enjoyable. The product is made from recyclable foam which floats and is also washable, which makes it a strong candidate for not only households but for restaurants and bars as well. Why can’t all promotional products be this creative?

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Run Your Own Paper Company

June 25th, 2009

This promotional t-shirt features the paper company which Michael runs on the hit NBC show The Office. The comedy originally aired during 2001 in the U.K and has become a huge hit in the U.S., especially among college students. Custom apparel that has a satirical vibe always seems to be effective and can be great for word of mouth or viral marketing. It would be even better to see some imprinted office items to go along with the t-shirt!

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Vampire Promotions

June 24th, 2009

This is a recent promotion for the television show True Blood found on a fence in New Zealand. The top says “In Case Of Vampire” and then shows someone brining a dagger straight to the heart of a vampire. From afar, it may look like a traditional construction sign, but the fact that it’s for a show about vampires makes it that much funnier. I bet it’s been the talk of the town, in addition with all of the promotional posters that have been coming out all over the world. Instead of drawing out the vampire’s heart on a fence, maybe soon they can hand out custom stress balls in the shape of hearts to promote the series.

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Smooth and Sleek

June 23rd, 2009

Remember this ad? Not that anyone wants to look like this after shaving, but Gilette did a good job here of painting a memorable pitcure that portrays the power of its razors. Instead of using the protoype male with the 6 o’clock shadow, Gilette makes us laugh by using a non-human mascot as part of its marketing campaign. When it comes between choosing razors, sometimes a little chuckle may make the extra difference. It would have been even more hilarious if Gilette was able to plaster this cat on some promotional bath accessories, such as some custom embroidered robes.

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Up Close and Personal With Toilet Paper

June 22nd, 2009

Is there ever a time when a promotion can get a little too hands-on? This Silk Soft tissue promotion certainly tests the limit, as toilet-users are forced to swipe a piece of toilet paper from in-between two buttocks. The new toilet paper dispenser is clever and will do well in getting consumers to remember the brand name. However, I have a feeling that there may be some people that leave the stalls who are not so fond of the marketing tactic. Maybe some custom toiletry kits from Silk Soft should be the company’s next move? On a good note, there is a sticker on the dispenser which states that the toilet paper is 100% recyclable. Eco-friendly promotional products save the day once again!

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Go Big or Go Home

June 15th, 2009

Over the past few months, Snickers has been running a global promotional campaign to promote its candy bar. The spokesman is the one and only Mr. T. For a limited time, candy goers can get a Snickers Mr. T. promotional chain by visiting heyuguys.co.uk. and the Mr. T Snickers facebook page. The Giant Faux Mr. T Bling Gold Chain certainly represents the bling-bling of custom jewelry, and it will be interesting to see if the campaign starts to give out any Snickers promotional t-shirts with the ferocious Mr. T plastered on the front.

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Half Man, Half Shark

June 12th, 2009

This Rite-Aid water cooler features an ad for the recent CBS drama, Shark. The show follows the life and career of Sebastian Stark, a ruthless prosecutor played by James Woods who decides to switch to the other side of the law as a defense attourney based on a past case that got a bit too personal. This water cooler features James Woods rising from the depths of the sea, ready to prosecute his next victim and get his life back on track. Promotional coolers are creative and provide a lot of brand visibility for companies, since they will likely be distributed in grocery stores in addition to many other places. The ad is also very appealing because it has custom text and imprinted graphics, features which all businesses should utilize when creating promotional products or custom corporate gifts.

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Spare Change for Cici’s

June 10th, 2009

Most promotional food campaigns rely on excessive coupon distribution. However, this past April Cici’s initiated a new promotion which places customers right outside the store. The pizza chain has dropped 1 million pennies outside its 650 stores throughout the U.S. Select pennies have a special code imprinted on the back, which enable consumers to win prizes ranging from free drinks to full course buffets. Once you find the penny on the ground outside the store, you show it to a Cici employee and get immediate access to your prize. The chain has done an awesome job so far in utilizing promotional games to improve its brand awareness and reputation

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