Ad From Nature
December 29th, 2008
(Via: Ads of the World)
This is pure guerrilla marketing!
In order to capture the essence of Koleston’s natural hair coloring products, the company decided to use Mother Earth herself as a marketing ally! The different phases between night and day helped to give color variation to the strategically positioned cut out billboard. Although this was a fun approach in showing the diversity of their products, I wonder if people immediately understood the company’s concept for the guerrilla billboard.
Posted in Creative Promos, Outdoor | No Comments »






